Branding project for Chicago-based vinyl distro company, Lazy Lab Records.
To help this client get off the ground and develope a brand personality, I made a unique logo with custom lettering and illustraiton. I also created an alphabet and a series of illustrations that were used for online materials and merchandise.
To help this client get off the ground and develope a brand personality, I made a unique logo with custom lettering and illustraiton. I also created an alphabet and a series of illustrations that were used for online materials and merchandise.
![](https://freight.cargo.site/t/original/i/586da452b3cbda07be95815291fcf3e039e7ce6a64a201941c25523261e85889/LazyLab_Logo.jpg)
![](https://freight.cargo.site/t/original/i/c090c32801d9b7ca59722a25fe3d02b75f54e9bd9c65e530ccce3a7b6f7f6d2a/LazyLab_4.jpg)
![](https://freight.cargo.site/t/original/i/9276e1bbd88dd9672bce4adc93e0b1f16ec3a9333ac685fc108cafff6cab68d3/LazyLab_1.jpg)
![](https://freight.cargo.site/t/original/i/e8e7edaea975bc877a772ec4ca357c83ca01d4d3f0da239377547199cf233996/LazyLab_2.jpg)
![](https://freight.cargo.site/t/original/i/de655c832ffb9632507348fec9b16728a23fd7cef74203a01467a0b821635d8f/LazyLab_AwooBanner.jpg)